Future Award

Shenzhen sanitation vehicle public identification image

Awards : Future Award  未来奖

Category : Industrial Design(Concept)  工业设计(概念组)

Designer : 原味国际设计(深圳)有限公司

By standardizing the appearance and logo of clean energy sanitation vehicles, we will achieve unified standards and unified appearance, and create a highly recognizable new business card for urban environ- mental protection. Create a set of super symbolic graphic expressions highlighting environmental protection, cleanliness, energy saving, I love Shenzhen, etc. from elements such as sunshine, rain and dew, bougainvillea, air, green leaves, recycling, etc., and create an environ- mentally friendly symbolic public identification image system with Shenzhen characteristics. The entire plan is modern, stylish, simple and elegant, and is very easy to implement and promote in a standard- ized manner. It not only respects the practical functions of the sanita- tion industry, but also reflects the unique charm of Shenzhen.

 

通过规范清洁能源环卫作业车辆的外观、标识,做到统一标准、统一外观,打 造极具辨识度的城市环保新名片。从阳光、雨露、簕杜鹃、空气、绿叶、循环再 生等元素创作一套突出环保、清洁、节能、我爱深圳等有超级符号性质的图 形表达,塑造出极具深圳特色的环保符号化的公共识别形象系统。整个方案 现代时尚、简约大方、非常便于规范化的实施和推广,既尊重环卫行业的实 用功能,也体现出深圳独有的特色魅力。

 

 

 

 

 

Related works