Awards : Future Award 未来奖
Category : Digital Design（Brand） 数字设计（品牌组）
Designer : 熊超
2024, Paris, with its city landmarks transformed into venues, hosted the epic Olympic Games. As the official cloud service partner of the Olympics, Alibaba Cloud teamed up with Jody Xiong, the visual effects director for the Opening Ceremony of the Beijing Winter Olympics, to bridge the worlds of sports, art, and technology through film, paying tribute to the century-old Olympic tradition at its closing. Inspired by Paris, a city renowned for its classical sculptures, and the ancient, timeless art form itself—the symbol of strength and beauty much like the Olympics—Jody Xiong’s team conceptualized a “cloud-based” Olympics. By merging the idea of “sculpture” with Alibaba Cloud’s cloud technology, they developed the theme “Honor History, Create History”. Drawing inspiration from the sculptures housed in Paris’s world-renowned museums, the film reimagines these timeless masterpieces, breathing new life into them through the power of Alibaba Cloud’s AI technology. Guided by a table tennis ball that breaks through the clouds—symbolizing the call of the Olympic values—the once-static sculptures are awakened, transforming into agile athletes who bring to life a unique cloud-based Olympics across the iconic landmarks of Paris. In this creative homage to history, Apollo, the Sun God, wields a table tennis racket in a match against the Venus of Arles on the Arc de Triomphe table; The Eiffel Tower turns into a steel racetrack as Michelangelo’s Dying Slave breaks free from his chains to sprint with unbridled determination; Myron’s Discobolus spins, launching a discus that morphs into an angelic skateboard gliding over Notre-Dame; A pair of kayakers drift elegantly past the Sleeping Hermaphroditus, while the armless Venus de Milo dribbles a ball and scores with a spectacular bicycle kick into the mouth of the winged lion at Fontaine Saint-Michel; A fencer leaps off the wings of a peace dove, brushing past The Thinker as he glances back; Climbers showcase their prowess on the towering Horses of Marly and the draped Winged Victory of Samothrace provides the platform for a diver’s breathtaking leap. Witnessed by these iconic landmarks, athletes from around the world create their history. Presented in the monochrome tones of sketch and copperplate engraving, the film serves as both a tribute to classical history and a contemporary interpretation of the Olympic values, capturing the moment as new history is made at the Paris Olympics. The AI short film was released on the BBC official website and officially by Alibaba Cloud, and was reposted and reported by numerous social media platforms worldwide, with over tens of millions of views.
2024年巴黎，缔造出一届史诗级的奥运会。阿里云作为奥运会官方云服务合作伙伴，携手北京冬奥会开幕式视效导演熊超，通过影像在体育、艺术和科技界之间架起桥梁，致敬百年奥运会的闭幕。2024年8月11日，短片在BBC官网上映以及阿里云官方发布，全球众多社交媒体的转发和报道，超过数千万人次的播放量。 影像以巴黎各大博物馆的雕塑藏品为创意起点，通过阿里云AI技术的支持，雕塑仿佛被赋予了新的生命。由一颗穿越云层的乒乓球引领，仿佛携带着奥运精神的召唤，让凝固的雕塑作品“活”了过来，化身为矫健的运动员，在巴黎地标之间上演了一场别开生面的“云端奥运会”。太阳神阿波罗手握乒乓球拍，与阿尔勒的维纳斯在凯旋门一较高下；埃菲尔铁塔化身为天马行空的“钢铁跑道”，米开朗基罗的《被缚的奴隶》，突破枷锁奋力起跑；古希腊雕塑家米隆的《掷铁饼者》，旋转健美身姿投出的铁饼，化作巴黎圣母院上空的天使滑板；双人皮划艇妙曼的飘过《沉睡中的赫尔墨阿弗洛狄斯》；卢浮宫金字塔前运球的断臂维纳斯；和平鸽羽翼上凌空一跃的击剑手，与回眸一看的《思想者》擦身而过；纱裙飘逸的《萨莫色雷斯的胜利女神》，跳水运动员从她巨大的翅膀上纵身一跃…
