Hiiibrand Awards 2025

Hiiibrand Awards International Brand & Communication Design Awards focus on brand building and design value. Through global calls for entries and rigorous judging, the awards recognize outstanding brand practices and design excellence, aiming to foster communication and development in the fields of brand and communication design. This project involves creating a new promotional visual identity for "Hiiibrand Awards 2025." The main visual draws inspiration from the daily experience of "opening a cap to reveal a prize," treating bottle caps as carriers of brand symbols in consumer life. The classic "crown cap" form is adopted, featuring a dual-color design on its inner and outer surfaces that mirrors the contrast between fruit skin and pulp—metaphorically reflecting the relationship between creative expression and core value. The vibrant color palette symbolizes the diversity of design practices and brand ecosystems. In the dynamic design, multiple caps open sequentially, with key event information engraved on their surfaces revealed layer by layer from outside to inside, creating an informational reading order of "unveiling the award by lifting the lid." The act of "opening" symbolizes the release of creative energy, while "revealing a prize" represents the ongoing recognition of excellent brand building and design value, conveying the idea that "every participation may unlock new opportunities." Through the synergy of graphics, color, typography, and motion, the visual system aims to achieve a cohesive expression of creative symbolism.

Hiiibrand Awards国际品牌&传达设计大奖致力于聚焦品牌塑造和设计价值，通过全球范围的征集和评选，表彰卓越的品牌实践与设计力量，旨在推动品牌和传达设计领域的交流与发展。这是为“Hiiibrand Awards 2025”设计的全新赛事推广视觉形象。 主视觉以“开盖有奖”的日常生活经验为创意原点，瓶盖是消费生活中各品牌标志与符号的载体。选取最为经典的“皇冠瓶盖”造型，瓶盖内外双色设计呼应水果表皮与果肉的色彩反差，隐喻创意外显形式与内核价值的关联与转化，缤纷配色映射设计实践与品牌生态的多元化。动态设计中，多个瓶盖依次开启，其表面印刻的赛事关键文字信息，随开启节奏由外向内逐层揭示，形成“揭盖见奖”的信息阅读秩序。“开盖”象征创意能量的释放，“有奖”体现对优秀品牌塑造和设计价值的持续认可，传递“每一次参与皆可能开启新机遇”的理念。视觉系统通过图形、色彩、文字与动态的协同，试图实现创意符号隐喻的闭环表达。