Working Panda

Background In recent years, giant pandas have become global internet sensations with their unique charm, entering people's daily lives through live streams, short videos, and other formats. However, despite the high level of attention pandas receive, not everyone understands their habitat and conservation efforts. A new breakthrough is needed to establish broader connections with the public. QQ Browser, a platform equipped with numerous smart tools and services designed to boost workplace productivity, aims to leverage the giant panda's iconic status. By integrating this beloved symbol with everyday office functions, we seek to heighten public awareness and participation in panda habitat conservation efforts. How can we harness people's affection for these adorable creatures to achieve mutual benefit? Creative Concept We discovered that people love pandas primarily for their innate cuteness and relaxed demeanor. In this era where everyone is busy, unable to compete fiercely yet unwilling to settle for mediocrity, the national treasure panda uniquely embodies a carefree spirit, becoming a source of solace for modern people. Thus, we created the “Hardworking Panda” character—a persona blending adorable looks with a distinct personality: always eager to clock out early and explore life's joys afterward. In the digital realm, users become bosses who hire pandas to work, enjoying their warm companionship while using lightweight tools to boost productivity. Through their work, the pandas pursue the goal of “building habitats,” forging deeper emotional bonds through mutual “collaboration.”

項目背景 尽管熊猫的关注度很高， 但并非所有人都了解到熊猫的栖息环境及保护，需要寻找新的突破口，与公众建立更广泛的连接。 QQ浏览器作为一个搭载众多智能工具和服务,助力职场打工人提升工作效率的平台，借助大熊猫的国民形象，与日常办公功能结合， 来提升公众对大熊猫栖息地保护行动的关注和参与。 創意 我们发现，人们之所以喜欢熊猫，其实是因为熊猫与生俱来的可爱和松弛感。在这个人人忙 碌，卷不动又躺不平的时代，贵为国宝的熊猫独具悠哉的气质，成为现代人的精神慰藉。 因此，我们设计“奋斗熊猫”这个角色，打造兼具可爱外表和鲜明个性的人设——就喜欢早点下班，下班后就去探索生活中的乐趣。在数字世界里，用户可以成为老板，雇佣熊猫工作，既享受熊猫温暖的陪伴，也可利用各种轻便工具提升办公效能。熊猫则通过自己工作，来实现“建设栖息地”的目标，彼此在“合作”中，建立起越来越深的情感联结