Gold Award

Fascinating / Shenzhen's overseas cultural and tourism promotional film

Awards : Gold Award  金奖

Category : Digital Design(Brand)  数字设计(品牌组)

Designer : 熊超

The 12-minute Shenzhen maritime cultural tourism promotional video "Fascinating" directed by Jody Xiong breaks away from convention, blending the oriental charm of Shenzhen with post-modern and futuristic aesthetics to showcase another side of the city. Here, there are dreamlike scenes of tides singing and fish leaping into the starry sea, as well as a dual reflection of the city's physical space and spiritual realm - both hiding familiar smoke and fire and unexplored wonders. Jointly with children's musician Lv Sile, a song titled "Wonderland" is sung for this city. "Wonderland" centers around the theme of "technology and romance", with music focusing on poetic romantic narratives. Inspired by the poetic quality of Chopin's fantasies, it features a romantic piano motif reminiscent of a fantasy impromptu, interpreted by the pure voice of a 12-year-old girl with lyrics full of simplicity and philosophical thoughts. From a child's perspective, it gazes at technological wonders, giving the grand theme a spiritual warmth. Another main plot of the music video is a space astronaut riding a white horse, galloping through mountains, seas, and cities. The astronaut witnesses the "Wonderland" moments of Shenzhen with dreams as his horse: at the astronomical observatory in the clouds, a pianist plays the sound of the sea with his fingers suspended in the air; at Wutong Mountain, pavilions and towers, the wind of Wing Chun blows through the sleeves, bringing flying flowers; at the urban art square, an artist's mechanical arm merges with human hands to paint and splash ink in the sky; at the Cantonese opera star, a giant face of a science fiction statue gazes and sings like a startled swan; at the Masfield Building, models step on a geometric arc T-stage; at the Spring Bamboo Building, neon landscapes, modern dancers transform into dancing notes on the musical staff; at Dapeng Ancient City, human drumsticks on an 18-meter-high drum beat the heartbeat of the earth... The real and illusory "Wonderland" reinterprets Shenzhen as a city intertwined with innovation and poetry.

 

2025年9月世界旅游日,12分钟深圳出海文旅宣传片《奇境》已经全球发布。熊超导演跳出常规,将深圳的东方韵味与后现代、未来主义等美学碰撞,展示出深圳城市的另一面。 联合儿童音乐家吕思乐,为这座城市吟唱一首名曰“奇境”的歌。《奇境》以“科技与浪漫”为中心思想,音乐聚焦诗意化的浪漫叙事。创作受肖邦幻想曲钢琴诗性启发,以幻想即兴曲般浪漫的钢琴动机贯穿,通过纯净的12岁女孩童声诠释质朴而充满哲思的歌词,以孩童视角凝视科技奇观,赋予宏大主题灵性温度。音乐短片另一主线是一个骑着白马的太空宇航员,驰骋于山海与都市,宇航员以梦为马见证了深圳的“奇境”瞬间:云中天文台,钢琴家悬空弹指海上之音;梧桐山,亭台楼阁,咏春拳风拂袖带飞花;城市艺术广场,艺术家机械臂人机合一凌空挥毫泼墨;粤剧名伶、巨面科幻雕像,凝望咏唱翩若惊鸿;玛丝菲尔大厦,模特脚踏几何圆弧T台;春笋大厦,霓虹山水,现代舞者化身为五线谱上跳动的音符;大鹏所城,十八米巨鼓上的人体鼓槌擂响大地心跳…亦真亦幻的“奇境”,将深圳重新诠释为一个创新与诗意交织的城市。

 

 

 

 

 

 

 

 

 

 

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