zTalk·Cultural and Creative Products

Z Tan is a podcast program, and we've designed a series of cultural and creative products for it. We've created a super symbol—a ripple-shaped "Z." It not only echoes the "Z" in "Z Tan" but also resembles a sound wave, intuitively reflecting the podcast's audio attributes. The undulating pattern also alludes to the flow of thought and the expansiveness of topics during conversation, reminiscent of the constant collision of inspiration and perspectives in a conversation. This symbol has been cleverly extended to various products.

z谈是一档播客节目，我们为其设计了一系列文创产品，我们设计了一个超级符号——形波纹的 “Z”，它既呼应 “z 谈” 的 “Z”，又形似声波图，直观体现播客的音频属性；同时，波纹的起伏形态，也暗喻 “谈天说地” 时的思维流动、话题延展，像对话中不断碰撞的灵感与观点。这个符号巧妙的延展到不同地产品当中。