About KPA

About the KunPeng Global Design Award (KPA)

The Kunpeng Global Design Award (KPA) aims to discover designers with creativity, vision, foresight, and influence. It also aims to enhance the exchanges and cooperation among all designers from different countries and inspire the industrialization of creative designs as well as the promotion of creative design concepts.

This award is supported by the Organizing Committee of the Shenzhen Design Week and Kunpeng Global Design Award, administered by the Shenzhen Innovation & Creative Design Development Office.

 

About the Shenzhen Design Week

The Shenzhen Design Week is a big initiative engineered by the authorities to support the design communities. With the first edition starting in late April 2017, it is an international annual design event sponsored by the Shenzhen Municipal Government, administered by the Shenzhen Innovation & Creative Design Development Office.

It aims to provide platforms for international exchange, communication and cooperation in various design categories. It also provides good opportunities for designers from around the world to showcase their talents through different events such as exhibitions, workshops, and forums, etc.

Scholars, policy makers, managers, students in relevant fields and professional designers all over the world are welcome to participate in these events happening simultaneously during the course of one week over different parts of the city. 

 

About the City of Shenzhen

Being the first special economic zone in China, Shenzhen grows from a small fishermen village of 300,000 people ashore South China Sea to a metropolis of over 20 million with the nation's fastest growing economy in just 40 years.

Recognized as the birth place of China's modern design, Shenzhen has been attracting design talents around the country and her flourishing design industries cover various categories, including graphic, industrial and product, fashion, architectural, interior, etc.

In 2008, Shenzhen was designated the City of Design by UNESCO and joined the Creative Cities Network which currently consists of 180 members.

In recent years, the Municipal Government of Shenzhen has been strongly supporting the design communities and boosting the design industries with large investments, aiming to transform the manufacturing hub of the world into a premium design hub.

Awards & Prizes

Concept Category

Product designs that have not yet appeared on the market and are not yet in production or sales.

Gold Award

Gold Award

CNY
60,000
3
Silver Award

Silver Award

CNY
30,000
9
Future Award

Future Award

CNY
10,000
30

Brand Category

Products that are about to be launched or have been on the market for less than two years, and have branding or promotional needs.

Gold Award

Gold Award

CNY
150,000
3
Silver Award

Silver Award

CNY
100,000
9
Future Award

Future Award

CNY
40,000
30

All prizes are pre-tax amount. All prizes are subject to income tax in accordance with local law, or KPA Secretariat can pay the prize after paying tax on winners’ behalf.

The payment of the prize could take up to 6 months. Winners are required to provide all the info and materials needed for the payment to the KPA secretariat before deadline. If submission of info and materials is delayed, the recipient of the prize changes or any other unexpected situation happens on the winner's account, the KPA Secretariat has the right to postpone the payment and Secretariat's explanation shall be final.

Overseas winners (including the Hong Kong, Macao and Taiwan regions) can ONLY use personal accounts to receive the payment. If the prize recipient and the entrant are different entities or individuals, a Prize Reception Authorization Letter is required.

Schedule

Call for Entries: Mid-Augest 2025
Online registration deadline: 30 September 2025
Tangible projects submission deadline (Arrival date at the secretariat warehouse): 7 October 2025
Final judging: 11-12 October 2025
Award presentation ceremony and exhibition: Late October 2025

Categories

  • Fashion Design

    Fashion Design

    Apparel

    Accessories

    Bags & luggage

    Fashion design projects generated by AI

    Fashion Design

  • Industrial Design

    Industrial Design

    Telecommunication

    Automobiles & Vehicles

    Sports & Leisure

    Babies & Kids

    Office

    Lighting

    Household

    Medicine & Health

    Robotics

    Industrial design projects generated by AI

    Industrial Design

  • Digital Design

    Digital Design

    New media

    Interface & User Experience Design

    Film and Animation

    Digital design projects generated by AI

    Digital Design

Registration and Application

Entrants must register on the official website of the Award (k-p-a.design) and submit supporting documents (all materials must be written in English) before 24:00, 30 September 2025 (GMT+8:00) by following the steps below):
  • 01

    REGISTER & CREATE MY ACCOUNT

    Read the terms and conditions carefully, create user name and password before logging in;

  • 02

    COMPLETE PROJECT INFO ONLINE

    Log in to the account, complete information about designers and projects, upload profile photos and project materials, save and submit;

  • 03

    MATERIAL REVIEW

    The organizing committee will conduct a material review of the projects submitted by the designers before the online application deadline (24:00 September 30th 2025). Designers can log in to their accounts to check the status of their projects;

  • 04

    DELIVER PROJECT

    Deliver tangible projects or additional materials as per the instructions in the email (after receiving the notification of passing the material review) and make sure the projects arrive at the designated warehouse of the organizing committee before 24:00 October 7th 2025 (GMT+8:00).

1.Please do NOT deliver projects to the Organizing Committee or the Secretariat Office! Address of the warehouse will be sent to the entrant’s registered email with the notification email of passing the material review.

2.Entrants must submit the supporting and other legal documents requested by the KPA Secretariat by 24:00, 30 September 2025 (GMT+8:00). Templates can be downloaded from the "download" section of www.k-p-a.design.

3.Please keep the original copies of the above documents. THE ORGANIZING COMMITTEE has the right to re-inspect the documents after the final judging. Please wait for the official email notification for details.

4.Entries for Concept pojects and Digital Design can be submitted online for judging without shipping tangible objects.