Awards : Future Award 未来奖
Category : Digital Design(Brand) 数字设计(品牌组)
Designer : 翡梧(上海)创意设计有限公司
The project takes the crisis of Earth's resource depletion as its starting point, integrating independently developed AI technology with dramatic spatial design to create a transformative interactive experience. Set against the backdrop of seemingly opposing dualities such as city and forest, artificial and natural, visitors begin their journey. Their reflections in the water are transformed by AI technology into virtual animal avatars. This vivid imagery and installation scene blur the boundaries between animals and humans, cities and nature. Through interaction, participants engage in an "exchange" with nature. As their expressions change, the content of the visual display evolves in real time, ultimately generating a 30-second personalized video for visitors to share on social media. At the end of the experience, participants receive this unique digital memento from nature as a "token of return," allowing them to revisit their journey of "exchange with nature" at any time. The installation embodies environmental consciousness, with 95% of its materials being recycled or reusable. Real plants and modular steel structures allow for quick assembly and recycling.
项目以地球资源枯竭的危机为出发点,融合独立研发的AI 技术与戏剧化的空间设计,创造出一场变革性的互动体验。 在城市与森林、人造与自然这些看似对立的二元关系背景下,参观者开始他们的体验。游客在水中的倒影由 AI 技术转化为动物的虚拟形象。这一形象生动的画面和装置场景打破了动物与人、城市与自然的边界。体验者以“交互”的形式,产生与自然的一次“交换”。伴随体验者的表情变化,画面的内容也随之而生成,最终将输出 30 秒的个性化视频供参观者在社交媒体进行分享。体验结束后,体验者收到这份独特的来自自然的数字纪念品作为“回馈”,借以随时回顾自己“与自然的这场交换”之旅。 该装置践行环保意识, 95%的材料为循环和可再利用材料。真实绿植和模块化钢结构可以快速组装回收。
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