XTEP.Sports Recycling Fashion Show

After experiencing a period of rapid expansion, Xtep was accompanied by a large amount of inventory fabric, accounting for 15% of the brand's total fabric usage. Based on the concept of environmental protection, our team has come up with the latest solution. Through innovative design and an upcycling strategy, we aim to awaken the dormant inventory fabric This not only reduces the impact of energy consumption and waste on fashion weeks but also lessens the energy consumption and waste caused by the development of fashion weeks each year, and can continue to influence the visual narrative of fashion events through fashion weeks. The designer interprets the modernist spirit of tailoring through innovation and inheritance, integrating the concept of circular sustainability. They rediscover the hidden beauty in the past inventory fabrics, allowing them to shine brightly. Guided by customer needs, they integrate creative design with the sense of movement, creating a fashion show that can meet the wearing needs of various sports scenarios. While maintaining commercialism, they also create a sense of awe. It is a value model of Xtep's forward-looking exploration and practice in sustainable business.

特步在经历过疯狂扩张之后，伴随而来着是大量库存面料的存在，占品牌面料使用总量的24%，基于环保理念，为此我们团队给出了最新的解决方案，通过创新设计，升级再造策略唤醒沉睡库存面料，这样即减少能源消耗以及废弃物对时装周所带来的影响也减少了我们每年时装周，并能继续借助时装周影响时尚活动的视觉叙事。 设计师通过创新与传承演绎现代主义精神的剪裁，融入循环可持续理念，在过往的库存面料中再次发掘之中隐藏的美，让其大放异彩，通过客户需求为导向，将创意设计与运动感受力融为一体，打造能满足多运动场景穿着需求的风尚秀，保留商业性的同时，营造敬畏感，是特步品牌在可持续性商业上前瞻性探索与实践的价值典范。